It figures to be a special scene at MetLife Stadium on Monday night when the Jets and Bills honor the victims of the 9/11 attacks before their season-opening game.
Because of the way the NFL calendar works, the Jets and Giants have opened their season on or around Sept. 11 numerous times since that tragic day in 2001, and the moment never fails to evoke serious emotions for New Yorkers in particular and Americans in general. That’s why so many were stunned when DraftKings crafted a “never forget” parlay on the morning of the 22nd anniversary.
Titled “never forget,” the featured three-way parlay was of bets for the Jets to win against the Bills, the Yankees to win against the Red Sox and the Mets to win against the Diamondbacks.
MORE: Remembering 9/11: Why sports meant nothing and everything
“Bet these New York teams to win tonight on 9/11,” the description read, leaving no ambiguity about what DraftKings was trying to do.
DraftKings created this “Never Forget” 9/11 parlay featuring three New York teams.
It was taken down after several hours. pic.twitter.com/7crexkTfic
— Front Office Sports (@FOS) September 11, 2023
DraftKings took down the parlay and later apologized, tweeting, “We sincerely apologize for the featured parlay that was shared briefly in commemoration of 9/11.”
We sincerely apologize for the featured parlay that was shared briefly in commemoration of 9/11. We respect the significance of this day for our country and especially for the families of those who were directly affected.
— DraftKings News (@DraftKingsNews) September 11, 2023
Jets coach Robert Saleh has a close connection to the attacks, as his brother was in one of the World Trade Center towers when the first plane hit. Fortunately, Saleh’s brother made it out unscathed, and Saleh credits the emotional few months that followed with leading him back to football.
TSN Archives: Reflecting on 9/11 and ‘the darkest of weeks’
Saleh is just one of thousands who have a personal story to tell from that day, and it’s no surprise many of them were confused as to how DraftKings’ idea was ever approved.